I help growth-stage SaaS companies stand up the operations, systems, and AI-native workflows they need to scale — without the overhead of a full-time hire.
I'm Shay Kingsbury — a fractional Strategy & Operations leader based in Kelowna, BC. Through 4FRNT Networks, I embed with growth-stage companies to build the operational infrastructure that lets founders and leadership teams focus on the work only they can do.
My background spans three CoS roles across SaaS companies from Series A through PE-backed growth, including time at Hootsuite navigating M&A integration, and most recently as Director of Business Operations at Arvo Tech. I've built RevOps functions, run PEO migrations, stood up CRM programs, and designed AI-native tooling that actually gets used.
I work best as an embedded operator — not a consultant who disappears after a slide deck. I build systems, hire into them, and stick around to see them compound.
I take on a small number of fractional engagements at a time. Each one is structured around your company's real operating problems — not a templated scope of work.
Practical AI integration across your ops stack. I design and build automations using tools like Claude, n8n, Zapier, and custom APIs — workflows that your team will actually use.
Embedded operational leadership for founders and executive teams. I run the cross-functional projects, build the cadences, and make sure strategy lands in execution.
Standing up or scaling your revenue operations function — from CRM architecture and pipeline hygiene to booked-to-realized revenue tracking and sales velocity reporting.
Compensation frameworks, leveling, handbook audits, benefits administration, and HR process design. I've run these programs across both startup and PE-backed environments.
Operational support through M&A — from diligence to Day 1 readiness and post-close integration. I've done this at Hootsuite and in PE-backed contexts.
I work with a select group of platform partners whose tools I use, recommend, and implement for clients.
PEO & HR platform. I implement and manage Justworks for clients navigating payroll, benefits, and compliance at scale.
Project & work management. I use Asana to build operational cadences, cross-functional tracking, and execution infrastructure.
I take on a limited number of fractional engagements with growth-stage SaaS companies. I'm also open to speaking engagements. Talk soon!
hello@shaykingsbury.com